December 2011

INDIVIDUALLY WRAPPED LEVER TAPS TO OFFER GREATER SECURITY AND ASSURED HYGIENE

Worldwide Dispensers Europe, in collaboration with Axesspack and PTI Japan, has recently launched an innovative individually wrapped water butt tap aimed at the DIY retail market. The product is individually wrapped and branded to the customer name. The individual packs can be customised on request and feature the brand, the logo as well as any required information.

Individually wrapped products are extensively used in Japan to ensure product security and optimal hygiene. Large DIY store across Europe such as Castorama in France have adopted the product in their stores.

Olivier Martin, General Sales Manager of WD Europe quotes, “Our objective is to provide innovative dispensing techniques with added value to help our customers meet their market demands. This new initiative has so far been very successful; it offers both customer friendliness and the assurance of an intact and unbreached product.”